K. Lovisa
K. Lovisa Hogstrom

Spin Sucks Social Media Audit

Spin Sucks Social Media Audit

Overall

Project Details:

  • Developed and maintained client relationships with Spin Sucks representatives. 

  • Organized bi-weekly meetings between group of four and clients including scheduling locations, running Skype calls and planning meeting agenda.

  • Participated in conducting a cross-platform social media environmental scan looking for comments, attitudes and behaviors regarding Spin Sucks products and communities

  • Conducted a SWOT analysis on Spin Sucks as part of social media analysis

  • Crafted and presented report that included all of the data, findings and recommendations our group found

  • Used social media data to create pivot tables and in depth reports to develop an in depth look at engagement, reach, audience behavior and conversions.

 

Personal Gains:

  • Developed project management skills including Outlook scheduling, use of Slack, running client meetings, crafting agendas and asset organization

  • Developed client relationships using email and Slack channels and learned how to evolve my practices and expectations with those of the client to ensure successful project

  • Gained experience working with the platform Meltwater including creating dashboards, tags and generating reports using this data

  • Obtained knowledge and experience conducting social media analysis and generating content calendars based upon findings