K. Lovisa
K. Lovisa Hogstrom

Personal Branding

Personal Branding

Project Details:

  • Designed print and digital for multiple platforms. 
  • Crafted a personal brand that combines public relations and graphic design to created a strategic communication strategy including logo design, imagery, language, and assets. Formated branding guideline document for referencing and showcasing brand 
  • Implemented strategy across social media platforms
  • Created a personal website based on branding strategy to showcase my work and blog

 

 

Personal Gains:

  • Received feedback from mentor and professional branding strategists which I used to reform and evolve work
  • Explored and utilized industry trends and guidelines for implementing branding strategy in social media content
  • Gained knowledge in logo design and asset creation including business cards for print and digital, social media graphics and web images

Logo_v3.png

Logo Design

Project Details:

  • Designed logo for multiple platforms including variations for dark, light and grayscale situations
  • Researched trends and strategies to develop a functional design
  • Implemented cross-platform syndication of logo

 

Personal Gains:

  • Received feedback from mentor and professional branding strategists which I used to reform and evolve work
  • Gained knowledge about trends, research and best practices
  • Obtained knowledge about implanting logo designs across digital and print assets

Resume

Project Details:

  • Researched strategies for personal employment promotion 
  • Adhered to Associated Press (AP) style
  • Implemented new designs in relation to brand identity evolutions

Personal Gains:

  • Gained experience and knowledge regarding personal branding, resume design and networking
  • Received positive acknowledgement from industry leaders for professional tone in resume and cover letter
  • Collected feedback from professors, industry leaders and mentors about design and language which I used to improve work