K. Lovisa
K. Lovisa Hogstrom

Frohnmayer Awards Event Identity

Frohnmayer Awards Event Identity

Event Identity

Project Details:

  • Wrote a successful project proposal which was presented to the marketing director and client. Included changes to the invitation suite including sizes, materials and pieces
  • Crafted a new look for the invitation including vectors, logos and word marks. The design was experience driven both across the entire event look and within each individual piece
  • Worked closely with marketing director and printing center to plan event materials that adhered to event budget

Personal Gains:

  • Experience writing a project proposal in a real world situation 
  • Received a lot of hands on experience working with printing services including meeting with representative, touring the facilities to learn more about the process and being involved in every decision
  • Gained experience creating a large, experience driven design suite that included social media, web, invitations, event program and signage
 

Invitation Suite

Project Details:

  • Created event branding strategy including lockups, assets, colors and typography 
  • Involved in project from inception to implementation including client meetings, collaboration with printing center, strategy planning and graphic design
  • Crafted successful project proposal to change invitation suite materials to  align with event brand

 

Personal Gains:

  • Experience writing a project proposal in a real world situation 
  • Received a lot of hands on experience working with printing services including meeting with representative, touring the facilities to learn more about the process and being involved in every decision
  • Gained experience creating a large, experience driven design suite that included social media, web, invitations, event program and signage